The Briefer Archive

It’s weird that law firm websites pretty much all say the same things. Weird, because if a successful ‘strategy’ requires a firm to differentiate itself from its competitors, why do so many firms simply mimic the competition? As Professor Stephen Mayson explains in his book Law Firm Strategy, the essence of competitive advantage is that […]
Posted: 20th February 2019
Posted by Jess Carey Marketing Manager

It seems there’s a ‘day’ for everything, from Black Friday to Blue Monday. There was even an Employee Ownership Day on 29 June 2018, to celebrate what employee ownership (EO) means to employee owners and their businesses, and the impact they have on their local economies. Who knew? So, why all the fuss? You can […]
Posted: 19th February 2019
Posted by Jess Carey Marketing Manager

For five years, DWF operated two ‘headquarter offices’ in Manchester, comprising 98,000 square feet of prime city centre real estate, and making us the largest Manchester-headquartered global legal business in Europe. When one lease was up, I recognised that the changing nature of the legal profession, combined with DWF’s commitment to doing things differently, presented […]
Posted: 21st December 2018
Posted by Jess Carey Marketing Manager