How do UK legal business leaders feel about strategic choices and myriad options for investment and operational improvement in 2025?

From the factors weighing on strategic growth, to potential levers of long-term business improvement, strategy leaders reflect on shifting priorities for investment approaching the middle of the decade.

From foundational data maturity, to delivering a consistent experience for clients, and maximising relationship potential they can really measure, where are law firm business development and marketing leaders looking to build strategic strength in 2024?

Where will the presence of generative artificial intelligence be felt as part of law firm processes fastest — and are the underlying conditions right to ensure its results are a strategic strength?

From growth strategy to levers of business improvement, senior law firm leaders reflect on shifting priorities for investment in the tumultuous early 2020s