Briefing 5P 2018 featured image

Briefing 5P 2020: This time, it’s virtual

9-10 NOVEMBER 2020 | Pricing, profitability, performance, process, people

CREATING JOINED-UP LEGAL BUSINESSES. BUILDING CLOSER CLIENT RELATIONSHIPS

SPEAKERS

2020 EVENT PARTNERS

Simon-Kucher & Partners

VIRTUAL SESSIONS – DAY ONE – 9 NOVEMBER 2020

10:00am-11:00am – Kickstarters (virtual session 1 – Zoom webinar and breakouts)

PLENARY – GET INSPIRED ON MONDAY WITH OUR LIGHTNING OPENERS

>> VIRTUALLY BRILLIANT – How to create and maintain strong relationships in a remote world
Andy Bounds, sales expert, award-winning consultant and best-selling author

>>
Putting people at the heart of legal services – the O Shaped Lawyer programme
Clara Garfield, AG Consulting – senior manager, Addleshaw Goddard

BREAKOUT AND IDEAS EXCHANGE – Grab your cuppa and pick a group to meet
>>
Share your thoughts on what you’ve just heard and meet fellow Briefing 5P attendees

Chaired by:
Richard Brent, editor-in-chief, Briefing

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11:30am-12:15pm – Bite-size case studies (virtual session 2 – Zoom webinar)

Harnessing relationship intelligence to drive revenue, with Introhive
At a time when it has never been so important to maintain and develop relationships, and yet challenging with a different and more virtual way of working here to stay, how can law firms build up relationship intelligence that helps them meet client needs and drive growth? Packed with practical examples of how relationship intelligence can be effectively applied, in this session you will gain:
>> Best practice advice on developing a more robust key client planning to help you keep an active network despite the distance
>> Top tips and lessons learnt to improve internal collaboration and increase productivity through identifying the “who knows who” within your teams
>> A deeper understanding of how your firm’s relationship capital can translate to increased revenue

Adam Soames, global head of business development and strategy, Hogan Lovells
Alan Mercer, legal director, Introhive

Chaired by
Kayli Olson, deputy editor, Briefing

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2:00pm-3:00pm – Bite-size case studies (virtual session 3 – Zoom webinar)

Building an effective data-driven approach to pricing, with Intapp
Creating a winning pricing strategy is critical to the success of the firm. Given the growing pricing pressure from clients, law firms need to develop a more detailed and data-driven approach to pricing. This session will cover:
>> Understanding the underlying drivers of profitability through data analysis
>> Capturing accurate and reliable data that gets internal buy-in
>> Identifying the key data points to improve productivity and enable more streamlined pricing decisions

Case studies will be presented by:
Rebecca Richter, head of client engagement, DAC Beachcroft
Annabelle Smith, pricing director, Eversheds Sutherland

Followed by an expert group discussion and interactive Q&As with the audience:
Rebecca Richter, head of client engagement, DAC Beachcroft
Annabelle Smith, pricing director, Eversheds Sutherland
Gareth Thomas, practice group leader – marketing and business development practice, Intapp
Alan Conway,
practice group leader, operations and finance, Intapp

Chaired by:
Richard Brent, editor-in-chief, Briefing

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3:30pm-4:30pm – Stop, collaborate and listen (virtual session 4 – Zoom webinar and breakouts)

Expert group – Flexing your resources: How do you manage it with clients?
Bringing to the table different and complementary perspectives, our special guests will share their views on:
>> Why should a client use a law firm instead of going directly for a lower-cost legal services provider? How does a law firm differentiate its operating model to take on the competition?
>> Why would alternative legal services providers collaborate with law firms, and what is the differentiator they can bring to that arrangement?
>> How are in-house legal teams working with ALSPs? How are they mitigating potential risks of working with ALSPs?
>> How can law firms work alongside ALSPs effectively and deliver the best output?

Nir Golan, director, consulting, Elevate
David Halliwell,
partner, Pinsent Masons
Iain Brown,
head of alternative resourcing, Ashurst Advance

BREAKOUT! Collaborate – Join your ‘P’ team
Time to gather in smaller groups and meet fellow delegates with the same ‘P’ interests as yours.
>> Your challenge: collaborate with your peers and take part in focused groups to raise challenges and come up with burning questions to ask our guest speakers.

QUIZ – Get those burning questions answered by our guest speakers

Chaired by:
Kayli Olson, deputy editor, Briefing

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5:00pm-6:00pm –  Monday Night Magic with 5P and Pete Heat (Social session – Zoom webinar)

Magic tricks from Pete Heat
Pete stars in two Sky TV street magic series: Secrets Of The Brain and Around The World In 80 Tricks and he is one of the best, most cutting edge and exciting street magicians in the UK, if not the world!

Followed by an evening hang-out and game led by Briefing ‘professionals’
Grab a drink or snack, and get involved! This is also your chance to win a bottle of champagne delivered to your door – we’ve got a case of it to give away.

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VIRTUAL SESSIONS – DAY TWO – 10 NOVEMBER 2020

10:00am-11:00am – Workshop workout (virtual workshop session – Zoom webinar and breakouts)

Get solution-building in the Briefing 5P sandpit, with Pinnacle
Dive into a real-life challenge and collaborate with your peers to unlock practical tools to takeaway.
>> Each group focusing on one ‘P’ will contribute to solving the following challenges in separate breakout rooms:
People  How do you create an organisation with greater engagement from your remote teams?
Performance What specific skills and opportunities for development can we put in place to improve performance management?
Process Which processes work least well in a remote world and how can we improve them?
Pricing What are the factors that change your attitude to pricing?
>> Stay until the end to hear what the other groups have been developing as the most effective and replicable solutions.

Each group will be facilitated by a senior representative from Pinnacle.

Main facilitator
Kayli Olson, deputy editor, Briefing

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11.30am-12.30pm – Interactive session (virtual session 5 – Zoom webinar)

Using collaboration tools to maximise profitability and drive process improvement within your remote teams
As businesses work towards creating the new normal, the use of communication tools to keep connected has become critical, replacing face to face interactions. And while we use these tools every day integrating chat, video meetings and calling into our daily working lives, communication tools can also become a more powerful collaboration tool.

This is a practical session taking you through a ‘Day in the Life of a law firm’ using Microsoft teams as a collaboration tool rather than a communications tool interacting with external systems and data inside the app letting you and your colleagues work securely, whenever and wherever you are. In this interactive session we will cover:
>> How Teams helps firms embed and drive process for distributed working
>> Using Teams to better connect with and collaborate with clients
>> Developing secure internal and external chat channels delivering resilient ways of working

Be prepared to get involved throughout the session and learn how you can derive more value from your existing investment in Microsoft Teams to improve processes and maximise profitability.

Lucy Nigrelli, legal solution architect, sa.global
Vincent Scarinci, VP legal practice, sa.global

Chaired by
Richard Brent, editor-in-chief, Briefing

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2:00pm-3:00pm – Bite-size case studies (virtual session 6 – Zoom webinar)

Meeting your clients’ expectations around CSR and diversity and inclusion, with She Breaks The Law
Diversity and inclusion and CSR are becoming core elements under client scrutiny, from reporting on progress made in those areas to meeting actual targets. Legal operations have an important role in reporting on those measures and metrics, in addition to improving the way they recruit and put teams together to work on client’s projects. Hear from our expert panel who will be sharing:
>> The expectations on law firms when it comes to diversity and inclusion and CSR
>> Best practice examples of improving collaboration around measuring progress and addressing D&I and CSR concerns

Kim Frampton, Luxembourg senior privacy officer and counsel, Vodafone
Emma Cooke,
head of citizenship, Herbert Smith Freehills

Chaired by
Kayli Olson, deputy editor, Briefing

This session will feature two case studies with interactive Q&As to follow.

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3:30pm-4:30pm – Stop, collaborate and listen (virtual session 7 – Zoom webinar and breakouts)

EXPERT GROUP – How do you successfully compete on value rather than on rates? With Simon-Kucher & Partners
While pricing discussions certainly focus on cost, value conversations are unavoidable when it comes to maintaining a successful and sustainable collaboration with clients. Join this session to explore what ‘value’ means for every stakeholder and how law firms can develop a strong brand to differentiate themselves, including:
>> What are key consideration drivers for in-house counsels?
>> How do you effectively demonstrate your expertise and efficiency as a law firm?
>> How do you best tailor your approach, including fee model, when it comes to successfully engaging with your clients?

Kirsty Shenton, head of client care, Mills & Reeve
Laila Aslam
, general counsel and company secretary, Waterstones
Dan
Kayne, general counsel – regions, Network Rail

Chaired and presented by:
Eddie Hartman, partner, Simon-Kucher & Partners 

BREAKOUT! Collaborate – Join your ‘P’ team
Time to gather in smaller groups and meet fellow delegates with the same ‘P’ interests as yours.
>> Your challenge: collaborate with your peers and take part in focused groups to raise challenges and come up with burning questions to ask our guest speakers.

QUIZ – Get those burning questions answered by our guest speakers

AND FINALLY – Richard Wraps Up – with his 10 key takeaways from our Briefing 5P two-dayer

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BRIEFING 5P WAS HELD IN ASSOCIATION WITH

She Breaks The Law